B-League

In-house studio project

Chapter 01

The starting point

B-League was born from a blank page: a prediction platform dedicated to Belgian football, from the Pro League to amateur clubs.

The starting point

No specification document, no client, just a conviction.

The method

Exactly the situation of our clients launching a product. We applied our own method to ourselves.

The Belgian football community deserved its game.

The starting point

Chapter 02

2.1
Product scoping, prototype, web and mobile development
testing with real users.
2.2
A simple game
predict the scores each week, exact score or right outcome.
2.3
Private leagues
with friends, colleagues or supporters of the same club: climb the rankings, win rewards.
2.4
Deliberate choices at every iteration
the original idea, an amateur football management app, pivoted into the prediction game, more engaging and more mainstream.
2.5
Without losing the original vision
supporting and showcasing Belgian football.